Thursday, 6 March 2008

Green.TV

http://www.independent.co.uk/environment/green-living/the-green-screen-effect-britains-first-ever-eco-network-is-a-smash-hit-791973.html

"There is silence and blackness. Then, slowly, the words "Not long ago, in a supermarket not so far away" scroll across the screen, blue letters against the black background; a large shopping trolley moves across the screen, chasing a small basket filled with vegetables and firing red laser beams. Then two characters appear: Cuke Skywalker, a cucumber in a blond wig, and Obi Wan Granoly (who looks like a stick of Peperami, but that can't be intentional). The traditional ways of the "farm", explains Obi Wan Granoly, are under threat from "an empire of pollution and pesticides". Cuke must team up with Ham Solo and Chew Broccoli to rescue Princess Lettuce and defeat Darth Tater, who is "more chemical than vegetable".

No, this isn't a new offering by film parodists Adam and Joe, or the latest weirdness from YouTube; this is Star Wars according to organic vegetables. Renamed "Store Wars", the film can be found on green.tv, the first broadband channel devoted to environmental films. The channel went live in 2006 with seven channels covering air, land, water, climate change, people, species and technologies; films are sourced from around the globe produced by non-governmental organisations, community film-makers, public-sector bodies and other companies, as well as user-generated content. Each channel has a feature, a children's film and a news story."

1 comment:

Jim Jay said...

Yes I saw this as well - it looks really interesting http://www.green.tv/ seems well worth exploring.