Thursday, 6 August 2015
My letter in the Evening Standard, 4/8/15
Clive Stephens, Chief Executive of the “View from the Shard” says that local Londoners are under represented among the one million visitors a year to the London attraction (“Evening Standard” Friday 31 July) .
If he wants to attract more locals, it might help if he introduces concessions to London’s Seniors. The View from the Shard is one of the few attractions that does not offer such a concession and yet seniors form a high proportion of the Londoners who are tourists in their own city. It is this age group that has the leisure time to visit London’s places of interest but, although the View from the Shard website lists concessions for students, children and disabled adults there is no mention of this important group.
Will Mr Stephens start to recognise this group or does he fear that they do not have the extra money to spend on Fortnum and Mason picnic packages and £10 glasses of champagne?